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Welcome

My name is Gary Bland, I am the founder and Chairman of Warner Pride International, and I welcome you to the ethics section of our website.

I have decided to put my own standards and ethical philosophy onto our website in order to inform people of my own drivers in life, and the reasons why I have implemented my standards and ethics into my company in the UK.

My standards and ethics have strict rules or standards governing the conduct by which I live my life and they are not flexible. These standards and ethics do not vary from my personal life or business life. They are as impenetrable as my belief in the pursuit of love, happiness and perfection.

My belief and those of my close friends and family, plus my employees and most people I know, are my drivers in business and in my personal life. I know for a fact that I would likely be a much richer man financially if I had been a less ethical man, but the spiritual richness I have through living up to my own ethics and principles is far greater than money.

What are ethics? Where do they come from? Ethics are not born in a vacuum. Ethics are more like a jigsaw puzzle that is pieced together over time, that when complete, makes up who you are and what you believe. From our earliest days of life, we start to learn from those around us. These learned behaviours add to the traits that we are already born with and help to shape us into the person we will become. As part of this learning process, we develop what will become our norms.

Norms are our everyday way of looking at how the world around us works and helps us to understand our place in the world. Norms also govern how we react to different situations and problems that arise around us. These are our ethics; the things we learn as we grow that govern the rest of our lives.

Why is having the right ethics so important?
Standards and ethics are important for a number of reasons. First, they are important because they give us a baseline for understanding the concepts of right and wrong. They help us to have a ready understanding of how to react to a certain situation long before that situation happens.

There are situational ethics whereby we react as the situation dictates but our reaction is due to our built-in value system that tells us what to do, not the situation itself.

The major problem with having situational ethics is that they change with the situation. Having a standard of ethics that governs us each day of our lives means we always know how we are to live no matter what. There is no second-guessing and no changing your ethics according to what you feel your ethics are at the moment.

Second, standards and ethics are important because they act as our mediator when dealing or coming into contact with other people. If we have the wrong sense of ethics we will often react to people in a negative manner.

Third, standards and ethics are important because we pass them onto others. We have the ability to show others the correct way to act and behave by remaining ethical in the way we live, regardless of whether it involves our personal or business life.

Some final thoughts
This section not about me preaching. It about being slightly more open to others, strangers even, which is a rarity, especially on a commercial website. Being open on a commercial website may indeed not be the best commercial move; nevertheless, I am proud of my reputation in business and in life for being an ethical man, and for delivering visibly ethical services to clients and non-clients alike.

Kindest regards

Gary Bland